Partners

Rich Heffley, founder of Strategic Direction, an invaluable combination of political savvy and governmental experience having worked for over 26 years experience at every level of legislative and executive branches of government in Illinois and Florida.
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Randy Enwright, partner and founder of Strategic Direction, has over two decades in campaign and political party management. Randy’s reputation for integrity and success has propelled him to the top of Republican politics.
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Kelly W. Horton brings to Strategic Direction broad experience in the Florida political and governmental arena. Kelly began her political career working in the Florida House of Representatives Republican Office where she learned first hand the legislative process.
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Jim Rimes brings to Strategic Direction a board base of experience in political campaigns, political party and victory campaign management, technology and e-commerce. Jim is a Florida native with over fourteen years of experience in Florida politics.
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